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China: a big market for... Chinese wine!


According to a recent survey, wine purchases and consumption are increasing rapidly in big Chinese cities. In Guangdong province, the country's first permanent wine-and-spirits center has just opened. The WineMart is an impressive modern showplace located in Guangzhou (formerly Canton) which has a population of 6.7 million.
However, Chinese people are still mainly focused on local production. Furthermore, polls show that chinese people only drink wines on great occasions like traditional holidays and celebrations. On the other hand, although they only spend around $5.00 for a local wine, they do not mind paying over $40.00 for an imported wine. Consumers are generally from the middle-class, earn quite a high income and pay attention to the recognized health benefits of drinking wine. The Chinese market should continue to open itself to exported wines regularly, even though the fictive minimum value which has to be declared at Chinese customs still hampers its development.

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