China: a big market
for... Chinese wine!
According to a recent survey, wine purchases and consumption are increasing
rapidly in big Chinese cities. In Guangdong province, the country's
first permanent wine-and-spirits center has just opened. The WineMart
is an impressive modern showplace located in Guangzhou (formerly Canton)
which has a population of 6.7 million.
However, Chinese people are still mainly focused on local production.
Furthermore, polls show that chinese people only drink wines on great
occasions like traditional holidays and celebrations. On the other
hand, although they only spend around $5.00 for a local wine, they
do not mind paying over $40.00 for an imported wine. Consumers are
generally from the middle-class, earn quite a high income and pay
attention to the recognized health benefits of drinking wine. The
Chinese market should continue to open itself to exported wines regularly,
even though the fictive minimum value which has to be declared at
Chinese customs still hampers its development.
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