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Chefs & Dietitians Offered Accredited Training at Kosher World.

WESTLAKE VILLAGE, Calif., Oct. 23 /PRNewswire/ -- Kosher World Conference & Expo, the international tradeshow for expanding kosher markets, today rolled out the first part of Kosher World's conference track, which has been accredited by the American Dietetic Association's Commission on Dietetic Registration, as well as approved by the American Culinary Federation, for continuing education hours.

There are over 10 million Californians who can use kosher to their benefit including Muslims, Seventh-Day Adventists, the 20% of the population who are lactose intolerant, and the millions that are "Vegetarian Inclined." With the addition of the traditional Jewish and health conscience population, kosher has been growing by leaps and bounds. More than ever, kosher is a year round product segment that appeals to large portions of mainstream consumers. Kosher World's conference track offers dietitians and chefs accredited, high-caliber continuing education sessions to maintain their licenses and titles. "Kosher 101," "Benefits and applications of kosher," and "Preparation and delivery" are all sessions designed for professionals in the mainstream.

Kraft, as one of the nation's best recognized marketers of kosher food products, is the sponsor of this conference track. "Kraft is proud to lead the way on educating dietitians and chefs as to the benefits and applications of kosher to the broader markets," said Tony Ramirez, Area Vice President, Kraft Food Service. "Kraft supports quality education programs that help those in the mainstream understand not only how to make the most of kosher products year round, but how to position themselves to serve the community at new levels."

"Kosher has always been about the traditional markets -- that's been the focus of the industry, the shows, and the publications. Kosher World focuses on bringing kosher to mainstream and mainstream to kosher ... and to do that with products that are kosher for year round," said Neil Ticktin, CEO of Kosher World Conference & Expo. "Those that understand the trends, like Kraft, are forward thinking companies. They understand that kosher appeals to a far broader market than most think about."

About Kosher World Conference & Expo
Kosher World Conference & Expo is an expansive event that will bring together key decision makers in the food industry from around the globe. Kosher World will have its inaugural event January 27-29, 2004 at the prestigious Los Angeles Convention Center, Los Angeles, California.

The conference, to be held the first two days of the Expo, will focus on the needs, innovations, standards, market challenges, and strategies of the kosher marketplace. As consumer demand rises for increased sophistication and availability of kosher products, so does the need to communicate what's available. Kosher World Conference & Expo will showcase not only through exhibits, but awards programs, pavilions and a world-class conference covering the possibilities in specialty food markets.

About Shows International, the company behind Kosher World
Unlike many niche industry shows, the management of Kosher World Conference & Expo is a full-fledged, truly international, professional show management company. Kosher World's team not only has experts from the Kosher food industry guiding the content and flavor of the show, but the core team also has a combined 75+ years of trade show execution experience including working on hundreds of shows around the world, nearly 70 pavilions, countless publications and show guides, and a wide array of conferences and editorial content creation.

About The Commission on Dietetic Registration
The Commission on Dietetic Registration (CDR) is the credentialing agency for the American Dietetic Association (ADA). CDR has sole and independent authority in all matters pertaining to certification, including but not limited to standard setting, establishment of fees, finances, and administration. CDR protects the public through valid and reliable credentialing processes and assures the public and others that registered dietetics professionals meet established standards of knowledge and skills upon entry into practice and throughout their careers. More than 75,000 dietitians and dietetic technicians across the country and the world have taken CDR exams over the past several decades.

About the American Culinary Federation
The American Culinary Federation (ACF), Inc., a professional, not-for- profit organization for chefs and cooks, was founded in 1929 in New York City by three chefs' organizations: the Societe Culinaire Philanthropique, the Vatel Club, and the Chefs Association of America. ACF is the largest and most prestigious organization dedicated to professional chefs in the United States today. The principal goal of the founding chefs remains true to ACF today -- to promote the professional image of American chefs worldwide through education among culinarians at all levels, from apprentices to the most accomplished certified master chefs. The American Culinary Federation helps to set professional standards for culinary education and assists in career development. Registered with the U.S. Department of Labor, ACF operates the only comprehensive certification program for chefs in the United States. More than 15,000 certifications have been awarded by ACF in the last 30 years at different levels, from certified culinarian to the prestigious certified master chef.


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